Before setting up your online store as a Dropshipping businessperson, it’s good to learn SEO (Search Engine Optimization) and how it affects Dropshipping businesses. Unlike stores that keep their inventory, Dropshipping sites have quite a number of SEO challenges to trash. This guide is for beginners and those in the Industry with data feed-based stores.
From increased organic traffic to improved sales, this beginner guide will take you by hand to unveil the SEO secrets ideal for Dropshipping business.
Before talking about SEO for stores, it’s important to note that there are so many puzzles to it. Google is steadily improving on content analysis. As such; it’s good to study and understand the various features Google algorithm uses to rank your content. Get this; real SEO is not just writing contents and spreading keywords as much as possible. It goes beyond that to entail crafting creative contents that humans can read and relate with.
This SEO guide will be grouped into two major parts. The first will discuss basic SEO concepts while the second will focus on guidelines to follow if you must achieve SEO success.
Beginner Ideas for SEO
We need to talk about the basics of SEO before proceeding. SEO is an acronym for Search Engine Optimization, and a good SEO leads to higher rankings on search engines when a searcher enters similar keywords. SEO aims to cause more organic traffic to your site. These are not the type of traffic gotten from paid advertising. With proper SEO, your site can gain wider visibility and increased sales even with a low marketing budget.
Dropshipping is becoming the new wave, and there’s the need to master SEO and how to implement it in order o stand out from the competition.
Many interrelated practices make up SEO, and it’s good to account for every one of these practices. One of the basic aspects o SEO is using keywords; not just ordinary keywords but well-researched keywords. However, it’s not all about stuffing your content with keywords; ideal SEO tends to strike a balance between keyword usage and other factors such as content quality, site structure, content originality, social proof among others. Also, identifying if there’s an error on your site that affects its ranking on search engines is critical.
1. SEO Guide: Basic Concepts
There is the need to know the basic concepts of SEO before we delve into actionable ways to help you boost your SEO. Of course, a beginner SEO guide will not be complete without hinting on these basic concepts.
SEO Guide for Keyword Count
Dropshipping SEO ranking lies somewhat on the amount of content on each page of your website. The bigger the word count, the easier it is to rank on search engines. Proper keyword usage works with a ratio. Basically, each web page should have about 350 to 500 words and must be relevant. Avoid generic contents. When you have the content done, then keywords and internal links come to play.
While we are focused on ranking, we still want our visitors to read lines that flow and sounds natural. Therefore, you texts should not be made for ranking strictly but also for human readers. Do not stuff contents at page bottom or under expandable fields. Rather, add contents in the form of an introduction to make your visitors feel they are in the right spot. However, if it’s a product page, then each product description can come under each product.
To get it better, ask yourself these questions. Who is this for? What is it? When is the right time to make use of it? Why should your customers make use of it? How should they use it? Also, make your visitors know your competitive advantage.
H1 Tags for SEO in Dropshipping
It’s time for tags and titles. Just like the title of a book, your H1 tag opens up the whole idea of your page. Search engines often pick on it, and it is what a visitor will count on to know what your page is all about. For product pages, the H1 tag will be the product name, and you should use modifiers such as Top, Best, or Buy in your H1 tags for product pages.
However, do not stuff your H1 tags with keywords as Google may see this as spam and penalize your site for overoptimization. Now, take a look at the repetition of “Black Ties” in the bad example as shown below.
A good H1 tag;
A bad H1 tag;
<h1>Our Gentlemanly Black Ties Are On Sale. Buy Black Ties Now From Your Black Ties Store</h1>
Title Tags for SEO in Dropshipping
Title tags are necessary for SEO dropshipping. They show up on search engines when people search on search engines. These title tags should have less than 55 characters and must be relevant to the terms you wish to rank for. Likewise, they must be engaging to make searchers want to click on it.
When one bookmarks a page, the title tag is what shows just like when they make use of the browser button at the top left corner of the screen while navigating forward and backward. Likewise, browser histories have title tags, and these calls for making title tags user-friendly, short and descriptive.
While you get acquainted with SEO and its factors, you’ll appreciate the need to optimize your product pages with links and keywords. Without a doubt, an SEO beginner is often tempted to stuff contents with internal links and keywords; this requires meticulousness so as not to make the content sound unnatural or boring to the readers. As such; it’s vital to understand how to use SEO.
Furthermore, SEO is not what one learns in a day; it requires commitment, long-term approach and staying updated on the different SEO practices. The fact is that SEO practices change with time as the internet grows.
When you get to know the basics of SEO and how Google rankings work, it’s necessary to know the key concepts of SEO and how it pulls in organic traffic. This information will lay the foundation for your SEO knowledge efficiently.
Use of SEO in Meta Description
Just below the title tag, the meta description is seen on search results. It’s wise to keep meta descriptions between 120 and 155 characters and make all words relevant so searchers and potential visitors can get a glimpse of what they’ll get when they follow through to the site.
When it comes to SEO for dropshipping, your description tag should make your readers want to click through. Include some details that hints discounted prices, how-to guides, and other attractive things. Take out time to read the meta descriptions and title tags of pages that are ranked to get more idea on how these things work. Then think out ways to write to outrank the ranked pages.
Internal Links for SEO
Linking is another aspect of SEO worth knowing. Internal links are links that point from a particular page on your site to another. Don’t get it twisted; they are not backlinks or external links. Everything revolves within your site. Internal links often bear the HTML tag “do follow.” With this, search engine crawlers can navigate and follow through to the linked pages, and improve ranking power. Suffice it to be that internal links can be used to point search engines to pages to be ranked. Likewise, customers can discover other pages on your site.
When it comes to SEO for dropshipping, the use of internal links makes search engines know the pages you wish to rank for certain keywords. Also, internal links boost domain authority and categorize your site for easy crawl by the search engine.
However, having many internal links on each page causes less authority for each of the links. Two internal links pass 50% authority each, but three will pass 33.3%. It’s a great idea to consider the link placement; the higher a link is placed in content, the higher its authority.
Clearly, internal links are vital for SEO. Just place them when are where relevant but don’t stuff contents with internal links. With this, you’ll boost your site’s ranking potential even with natural content.
Backlinks and SEO
Backlinking can never be overemphasized when doing SEO. It plays inevitable roles in driving traffic to your site. This is how it works; backlinks are links that point back to your site, leading visitors and potential buyers to your site. Backlinks and quality contents are great SEO forces.
However, don’t buy backlinks to pull up your domain authority as search engines are bent on ensuring that backlinks are organic or penalizing sites that go astray.
Terms Associated With Backlinks
- No follow: These don’t encourage site ranking even though they link back to your site. They don’t pass authority and have rel=”nofollow” along the <a href=” “>tag. A a mixture of ‘nofollow’ and ‘dofollow’ links will result in a more natural backlink profile.
- Do follow: This is highly recommended for site ranking, as it passes authority.
- Keyword Rich (Anchor Text): These are links embedded in certain keywords or phrases called anchors.
- Unnatural: These are links that have tracking parameters or do follow links found in sponsored posts. Suffice it to be anything related to website or ranking that didn’t emanate naturally.
- Natural: Natural links are generated from a brand name, your name, a mix or combination or your brand’s name or URL.
Please note that having unnatural or keyword-stuffed backlinks may lead to penalties. Don’t hone your focus on building many of them; they should make up about 10% of your overall link profile.
Using External Links for SEO
In the same vein of mastering SEO as a beginner, we will be looking at the external links and what roles they play in doing SEO. External links are links that take visitors to other sites when they click them. For dropshipping business, it’s advisable to incorporate external links only on blog posts. This often comes in handy when you mention something that needs referencing.
Read Google’s instructions and guide on do follow vs. no follow before you add that external link. Then check if doing the linking will add any value to what your reader gets. Also, check if the external page you’ll be linking is a temporary site or if it has what will be irrelevant to your readers. If yes to two out of these three, then you can do the external linking.
External links are not advisable to be on the shopping page as this might take interested buyers away and make them lose interest in making purchases from your store.
Canonical Links and SEO
Canonical links point search engines to pages that should be indexed. Assuming you have a website with 5 pages having the same image, content and even product, you can leverage on canonical links to show which is one of the pages should be indexed on search results. Apparently, you wouldn’t want all of the 5 pages to compete to be indexed, neither do you want your site to encounter duplicate content issues.
Develop a Sitemap for your Dropshipping SEO Tricks
Learning band mastering how to develop a sitemap for your site using SEO is paramount. A sitemap is just a listing of all the web pages on your site that Google should recognize. The can include categories, subcategories, and even product pages. To create a sitemap, you can use XML feeds, links or other easy ways. Do well to avoid 301 or 404 redirect pages present on your sitemap.
Site Ranking and Paginated Pages
Pagination talks about a series of webpages on your site and is vital when it comes to SEO. Ordinarily, a product category page that has about 4 different pages would need canonical links to point Google to a page that bears all the products. However, Google now allows the use of rel prev and rel next in paginated series to guide it through a series of pages without sanction the website.
Schema SEO Guidelines
Schema was compiled by major search engines collectively, which offers snippets on how to make search engines know the specifics of your page. For instance, to indicate your page has a video, you use a code.
When you incorporate schema markup to your site, you can help search engines understand what each page on your site is all about. Likewise, it shows what your site users will see on a particular page. Schema has been around for some time, but remains an overlooked part of achieving better SEO on dropshipping stores.
Datafeeds and SEO for Dropshipping
Drawing product information, photos, product data, and descriptions are common with dropshipping store owners. The data feed is what you get from your supplier, and contains information that helps you import items to your store. When it comes to dropshipping, data feeds are very important but don’t copy and paste information from a data feed to your store to avoid being penalized for duplicate content.
2. Ideas and Tips for SEO
Now, we’re done with the basic concepts of SEO. Let’s get started with the tricks one can use while applying the information discussed earlier.
Don’t Use Duplicate Content
It is bad for two websites to have the same contents. It’s common for dropshippers to count on data feeds so much that some actually copy the contents. In as much as they don’t hold inventory, it’s wrong to copy because the contents also go to other sites using the same data feed.
When a site has the same content with many another site, the search engine finds it so hard choosing one over the other. So, follow the concepts discussed earlier and the tricks that are yet to be discussed to achieve better SEO even when your shop is using the same data feed as many others.
Leverage on the Power of Images
Take your own photos of products and avoid duplicating images. Though this seems to come with extra job or stress, it helps in the long run pursuit of better SEO results. With original photos, it’s easier to separate your products from other merchants that sell the same products.
However, if you find it impossible to take shots of the product yourself, take from the data feed but do well to rename then rename to describe the product image and upload.
It’s of great importance to know that how you name your images matters. Always differentiate with large, medium or small size so as not to confuse search engine because product names might be the same for all sizes.
Include Alt Tags to Product Images
Your alt tag should be made reflective on image names as most search engines count on it to ascertain what an image is and the right time to show it to a searcher. For HTML coding, it appears thus;
<img src=”image_url” alt=”insert_alt_tag_here”>
Optimized Image Title
SEO also works well with image titles. The image titles should be the same as the alt tag *(if used) and image name. For the title, the name should be placed in this section of HTML =”insert title here”
However, don’t stuff your image title with keywords or other phrases or words in the image’s tags or names.
Take Your Product Description Up a Notch
Search engines frown at duplicate contents, even up to your imported descriptions. When you import your product descriptions, do well to make them unique to give you an edge over your competitors. This can be achieved through careful rewriting.
The uniqueness of content is key, whether long or short product description. You put your site in risk of not showing up on a search engine when you have duplicate contents as your product descriptions. When product descriptions are good, your site is on its path to ranking on search engine.
Showcase your Product Specs
If the data feed you have already described your product specs, you need to find a way to make the specs going into your site unique. While search engines prefer that the specs be equal, you need to find a natural way to display the specs uniquely.
Don’t Do These if You Want Better SEO Results
A countless number of shortcuts and hacks to get easy and fast backlinks to exist, but these blackhat tricks will get your site penalized in dropshipping. When a site gets penalized, it hardly ranks again or may take years for the penalty to be lifted, and you wouldn’t want to fall a victim. Simply put, don’t cut corners! Check out these dos and don’t have to do in your pursuit for better ranking on search engines.
When doing direct submissions, always go with no follow.
- Don’t do blog comments off of keywords
- Using automated link builders to comment on forums or blog for you give your site a bad tag in the online community. Also, the backlinks can be traced to your site, increasing your site’s chances of getting penalized.
- If you must go for sponsored posts, it should be with ‘no follow’ links, so your site maintains a minor risk of getting penalized. Real influencers can help with such sponsored posts.
- Do not opt for link farms or link exchanges
3. SEO for Beginners: Conclusion
SEO in dropshipping is not a herculean task, neither is it very easy. However, with the right guide as discussed above, a beginner can get started and grow through. Without a doubt, SEO is the center for your site’s traffic growth, and you need to be patient enough with it.
However, your SEO starts when you start building your site. An easily navigable dropshipping store with clear structure tends to pick up SEO activities more than irresponsive sites. With Ali2Woo, you can create an unmatched dropshipping store that gives you room to exhaust your site’s full SEO potential.